About UTM Tools

UTM Tools is a Small Tools Co. utility site for marketers who need clean GA4 campaign URLs without spreadsheet chaos or account walls.

The site focuses on practical tagging workflows: build a single URL, check an existing link, generate bulk rows, and standardize naming tokens. Calculations and parsing run locally in your browser.

UTM Tools is educational and operational software, not analytics consulting. Verify campaign taxonomy against your own GA4 property and brand guidelines before a large launch.

A Small Tools Co. site. Last reviewed September 7, 2026.